Contribution this if of to the measure that according to MILK (2003), ‘ ‘ the economic objective of the implementation of logistic reversa of after-I consume can be understood as the motivation for the attainment of financial results by means of economies gotten in the industrial operations, mainly for the raw material exploitation secondary, proceeding from the canals reverses of recycling, or revalorizaes marketing in the canals reverses of I reuse and remanufatura’ ‘. The production and the lesser investment in plants are still identified to the benefits of economy of energy for. Making a comparison between the economic and ambient dimension it is observed that, according to CARTER; ELLRAM (1998), the high value invested for the industry with the ambient regulations has detached the relevance of logistic reversa. In accordance with the authors esteem that in the United States this value exceeds $124 billion per year. Moreover, the market of called products ‘ ‘ ambiently amigveis’ ‘ , what in Brazil it would correspond to ‘ ‘ ecologically corretos’ ‘ , it grows $200 billion per year approximately, confirming research that affirms that the consumers are made use to pay bigger prices in the purchase of these products (KOPICKI, 1993). The affirmations had been evidentes of that the industrial chains must promote the development sustainable, that is, must be developed of form not to compromise the capacity of the generations future in also making it. Amongst the innumerable aspects gifts in the politics of sustainable development of the productive chain, in relation to the ambient and social dimension, they meet it responsibility stops with the use of natural resources and the destination of the residues of the industrial activities. Thus, the implantation of logistic reversa show as a great chance of if developing the discarded systematization of the flows of residues, goods and products, either for the end of its useful life, either for technological obsolescence or another reason and its reaproveitamento, inside or are of the productive chain originated that it, contributing for the reduction of the use of natural resources and the too much ambient impacts..