MbH designed innovation workshops for businesses, ideas for new products and solutions search the Ideeologen – society for new ideas. Often organise company creativity and innovation workshops. In them, they try to develop ideas for new products and solutions with the help of creative methods. But unfortunately they usually realize after some time: so we do not arrive at your destination for example because the framework conditions for a systematic search of the idea are incorrect. Against this background, the Ideeologen – society for new ideas has developed mbH, Baden-Baden, a new services and consulting services. Upon request, the company for strategic idea development moderated not only the innovation workshop in the company, structured and designed it so that the desired ideas are actually developed. In this preliminary conceptual work, the Ideeologen consultants usually first with the person in charge in the company define the search box. Because often fails according to the idea search workshops Managing Director Jens-Uwe Meyer, that the search query is too general.
“The result: participants are bogged down and the search of idea of becomes a mental journey in blue”. Also clarify in advance the idea developers: what key data should be given before the workshop participants for example in terms of the available resources in time and money? Or any material to use? “Because only if such restrictions are prescribed the participants the idea search is goal-oriented,” Meyer stressed. Otherwise, the danger is great that the participants be deceiving together many ideas, which are ultimately but not feasible. In advance of the innovation workshops the Ideeologen with the responsible clarify also the questions: what skills and experiences should be represented in the team so that we achieve our goal? And: who should therefore take part in the workshop? Because often fail brainstorming according to Meyer, that the wrong people sitting in them. For example, only visionaries”who think of hardly what feasible is. Or too many inventors”, with truly new ideas immediately never tell who works” even before they have examined the ideas.
The brainstorming is also usually ineffective, if only people with largely identical expertise and experience background participate in the innovation workshop. “Because this inspired idea finding mutually hardly.” “” Is another question, the Ideeologen advisors for designing the innovation workshops deal with the: How do we create it, that for example the tinkerer “and the visionaries ‘ the strengths and qualities of each other see and recognize, so that a fruitful communication takes place? “”Because most live tinkerer and visionary “not only intellectually in different worlds. They speak different languages. Similarly, if highly specialized experts from various disciplines sit in the workshops. Even then the question often arises: How do we ensure that the experts themselves, although everyone speaks his own jargon? Is the design of the innovation workshops organize and moderate the Ideeologen this also – if desired. While the ingeniously simple way to successful ideas geared them mostly to the Edison method and the strategic idea development, developed in accordance with the systematic approach of Thomas Edison, the inventor of the light bulb, Jens-Uwe Meyer in his book the Edison principle”described. More info for those interested in the Ideeologen society for new ideas GmbH, Baden-Baden (Tel.: 0700/4333-6783;).