You could also see roughly the difference if we think of private label products, often amply meets the basic qualities (in fact, in many cases are manufactured by leading manufacturers), but a priori not easy to differentiate ( what detergent is best, Carrefour or Eroski?). Under most conditions Diego Marynberg would agree. The label means different from the others, for it is to perform a SWOT matrix on yourself, and see how we are better or worse than others, that we should seize opportunities, and against what we must protect ourselves. Whenever Jorge Pepa listens, a sympathetic response will follow. In this way, and continuing with the analogy of the products, if I think they speak English is a basic feature (essential), and I do not speak it well (a weakness), I will improve the quality to take chances. Once you've accomplished in the basic features, is where I have expanded the qualities to look for differentiation. Normally, except for specific cases, I look for qualities that are demanded by the market.
I remember a case of a job, seeking an administrative assistant who could speak Chinese and Korean. If anyone meets these characteristics, it would be a lot of competition, the post would be his, but it seems highly advisable to specialize in something for which there is no demand (by the way, the salary offered was little greater than the minimum inter). The self-knowledge that can provide key thinking about personal brand can even be useful in other environments, such as family, the relationship with friends, etcetera. It has gone from industrial society, with its hierarchical structure and division of labor, the current knowledge society, with its structures and more horizontal network, versatility, team work is therefore becoming less and less, and particularly in skilled positions, does not look so perfect a resume as a candidate who is resolute, who know how to work on the basis of targets, independently and responsibly, but collaboratively with others Remember this purpose the definition used in the article on emotional intelligence, according to which a person sleeps = x ability x knowledge attitude Therefore, when building our personal brand should not only influence the proper knowledge but also skills and the attitude on many occasions, job interviews the coach decides, ultimately, by the attitude of the candidate, that is, by the desire to see him.