Our consulting team has been developing new elements that allow to implement, in a much more effective way, the concept of centralization on the client and generate positive experiences for current, and potential customers in a much more clear and effective way for enterprises that wish to take advantage of these concepts. We have developed a concept, which is not new, but the way we want to maybe implement it if it is not. It is based on the well-known concept of cycle of life customer (Customer Lifecycle), but with two simultaneous approaches. An approach from the point of view of the customer (current or potential) and another from the point of view of the vendor or company that offers to market your products or services. Additionally we place special emphasis on how develop three specific phases; Evolution of contacts, prospects evolution and evolution of clients. We will develop a series of articles, this is the first in this series, to illustrate this concept and how to implement it, with the aim of achieving implementations CRM practice (remember that CRM is not just technology, is a business strategy to focus the Organization on the customer). At the first installment of this series we will refer to the awareness phase of market objective.
You will understand better what we want to when we make the publication of the series of articles related to this topic. By now you have to understand every component and then we can assemble all puzzle. Base concept: According to the exposed many years ago by Theodore Levitt, every business has as its main objective: create and keep customers. Due to a large number of economic and technological variables, there is a third element necessary in this concept. It is necessary to evaluate which are the best customers for, according to many of the current theories of CRM, retain them.