How To Sell Your Products To Wal-Mart Sales

Each year millions of companies dream of selling their products at Wal-Mart, the largest company worldwide. Approximately 10,000 companies presented their products to Wal-Mart but only 200 are successful annually. Ie-98% of the companies presenting their products to Wal-Mart failed. Why do some companies succeed and others not? Sometimes companies or products are rejected because their prices are too high or perhaps the product is not what Wal-Mart looking for. Ten of the most common reasons why a product or company does not achieve its goal of being a supplier of Wal-Mart are: 1.

The finances of the company are not sufficiently robust. 2. The company is not selling its products in other channels (not have a history of sales in other stores). 3. Packaging, packaging or presentation of the product is inadequate. 4. No counter design (display) or the company has not thinking about how Wal-Mart should show the product in their stores.

5. For even more analysis, hear from Louis Kreisberg. You do not have a marketing plan and / or advertising. 6. The company has not researched the market and its prospects. 7. The price is too high. 8. The presentation (in the meeting with the buyer) was wrong. 9. It is not a mass market product. 10. The product is not ready for the market (or is not in production). Of course there are more reasons why companies and products are rejected but these are the most common. Successful companies always do the same: they take time and invest in doing everything they should do before coming to Wal-Mart (or any other network).