To offer the heading that better if adapta to the profile and the budget of the customers, had been developed diverse products that vary the mode of payment in accordance with (only or monthly), stated period of contribution, regularity of the drawings and value of the awardings. This phase was marked, mainly, for the biggest approach with the public, by means of the consolidation of the family of the products ' ' Hot foot Bradesco' '. Amongst them we can detach the performance of the socioambientais products, where a part of the collected value is directed the projects of social responsibility, beyond making possible to the customer the formation of a financial reserve. Currently the Bradesco Capitalizaton possesss partnership with the following institutions of socioambiental character: Foundation ALONE Atlantic Bush, that contributes for the development of reforestation projects; Institute Ayrton Senna, whose great differential is the destination of a percentage of the value collected with the headings for social projects; Brazilian institute of Control of the Cancer, that it contributes with the development of the projects of prevention, precocious diagnosis and treatment of the cancer in Brazil; finally, Sustainable the Amazon Foundation, where part of the collected value is destined to the development of programs and projects of ambient conservation and sustainable development. 3,3 POLITICS OF the QUALITY the Bradesco Organization declares its commitment with the satisfaction of the customer, the operational efficiency and the quality of its products and services, establishing the following lines of direction: To treat the customer respecting its individuality, narrowing the relationship by means of the segmentation and contributing so that it is for perceived it as reference of performance and efficiency, with the objective of the Bradesco to be its first Bank. To have operating leadership, pledged in the development and implementation of the System of Management of the Bradesco Quality, in the attendance to its requirements and in its continuous improvement.