I also found a wonderful news, "best professional journal, the marketing" recognized "Marketing PRO. Classically, I represented a potential new user of the brand of the magazine "Marketing PRO in the product category of specialized publications for marketers had not yet decided, with little awareness of the brand and in need of a consultant in need of stimulation, with a high degree of involvement (not infinite as a means for our subscription at the expense of the corporation). My loyalty was – zero, but for 'test purchase' I was ready, but after some convincing arguments on issues of interest. But let's start with the order received by mail. 'Russia's leading magazine for marketing' – so they call themselves. The first leaflet was a letter from named editor of the name …
No, rather, no name was not there, but simply written, 'Director General'. Ie they think it's an impersonal e-mail must be delivered personally to the Director General and true, who do not like Director General in the absolutely 'non-marketing' company is engaged in reading a magazine subscription and 'marketing pro'? Moreover, on the main page of their site you can see a menu fad 'straight from the tin DM News'. DM – it direct marketing, ie, they are themselves positioned as "a unique online resource for those who want to know everything about what is happening in the field of direct marketing in Russia and abroad." And, therefore, the delivery was part of the very Direct Marketing … We got a new product DM from professionals, we can say …